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Business Strategy

Business Strategy

Business Strategy

Bachelor Management Innovation et Humanités

This course is taught mainly in traditional classroom mode supplemented by occasional online activities and materials. Learning strategies will be student focused, using both self-directed and group interaction. Students are encouraged to apply their own perspectives to support and reinforce class material.

On completion of this module, the student should be able to:

  1. Examine the concepts and methods of business strategy for analysing organisations and their environment.
  2. Formulate appropriate corporate and competitive strategies to execute the organisation’s strategic plan.
  3. Propose appropriate actions and promote good corporate strategy.



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